BRINTONS SUMMER IMAGE INSPIRED BY HELEN DAVENPORT
Brintons design competition
Brintons is known for its striking advertising campaigns - the latest is inspired by the seasons, and features its signature imaginative use of carpet as couture. In November of 2007, working in collaboration with ELLE Decoration we invited you to design your own moodboard of inspirational ways to show carpet, summing up the style of summer 2008.
Judging
The judging took place on the 9th January 08 with the panel of expertsincluding Pat Marsh Chairman of milliner Philip Treacy, Susie Duff Deputy Editor of ELLE Decoration. Also on the judging panel were Ian Boulter Art Director of Brintons’ Seasons campaign and Rita Bancroft, Brintons Marketing Communications Manager.
Winner
The winner was Helen Davenport from the Isle of Wright who receives £1,000 and will be given the opportunity to gain work experience and witness the creation of the Brintons summer 2008 image.
Background
Brintons has become synonymous with iconic brand advertising for luxury carpets. The new advertising campaign mirrors our product strategy - creating beautiful designs that stand the test of time. This strategy is in plain evidence if you review the last few decades of Brintons innovative advertising, having previously worked with inspirational designers such as Vivienne Westwood and Manolo Blahnik.
At Brintons, we marry 200 years of carpet manufacturing expertise with one of man's oldest and most favoured materials, creating the most luxurious carpets that will look and feel good for years to come.
The new campaign naturally celebrates design by embracing the seasons of nature. Combining patterns and plains in iconic imagery shows off the versatility and beauty of our ranges. Using models with body art meant that they blended seamlessly with the carpet emphasising the luxurious nature of wool rich carpets as opposed to other flooring alternatives. Having the carpet flow from and around the bodies showed how easy it is to work with and gave the images beauty and grace.
The whole effect of the model, body art and costume construction results in truly iconic images that captivate your senses.
At Brintons we have continued to invest in our brand. We believe it is essential that carpet is presented as fashionable and desirable. We wish all our retailers a very successful autumn and will continue to do our best in ensuring we encourage consumers to choose Brintons carpets. Brintons brand - Behind the scenes These unique images have been created by integrating the skills of carpet making with the most innovative artists working in the areas of costume design, body art and fashion photography.
The Marketing Team at Brintons worked with the following artists to create this iconic campaign:
PHOTOGRAPHER: ULI WEBER Uli Weber is a world-renowned photographer who is recognised for his work in fashion and portraiture. He works in London, Europe and New York, and has just been selected as one of the Hasselblad Masters for 2006.
His work has appeared in Vogue, Marie Claire, Elle, Sunday Times Style Magazine, having completed projects for numerous brands including Rolex, Selfridges, Marks & Spencer. He has an excellent ability to capture personalities having worked with celebs ranging from Kylie Minogue to the legendary Pavarotti.
BODY ARTIST: PHYLLIS COHEN Body artist, Phyllis Cohen, also known as Face Fanatic, is a graduate of two of the best art schools in the world – an illustration graduate of Art Centre in Pasadena, California and a BA and MA graduate in Fine Art at Goldsmiths College in London.
Phyllis has been drawing and painting faces for over 35 years. Her whole career has focused on analysing faces through work including sculpture, painting, design, photography, colour theory and art history.
ART DIRECTION: IAN BOULTER Ian Boulter has over 20 years experience in art direction and building brands. His work on luxury brands include Jaguar and Bentley. He has art directed major international photography, television campaigns and global print and press work. He has been at Connect for 13 years.
